LinkedIn Workshops

Tuesday Morning from 8:15-9:45 a.m.

Breakfast will be available starting at 7:45 a.m. The workshops will begin at 8:15 a.m. 

 

Choose from Two Workshops

Choose the workshop that best fits your LinkedIn experience and comfort level.

1. LinkedIn Basics and Building Thought Leadership, Ballroom E

Presented by Lori Polich, Education Dynamics

Target audience: This workshop is for those who don't have a LinkedIn profile, have a LinkedIn profile but never really engaged with the platform, or self-identify as a newbie or beginner when using LinkedIn.

This workshop will provide a step-by-step guide on optimizing a LinkedIn profile to increase visibility, credibility, and engagement. It also covers strategies for publishing content, building thought leadership, and leveraging LinkedIn to establish a professional brand, connect with audiences, and position institutions or programs effectively.

About the Presenter

Lora Polich has been working in Awareness Marketing for over 18 years and has been working exclusively in postsecondary marketing for the past 13 years. During her tenure at EducationDynamics, she has worked with many higher ed institutions to develop and execute marketing plans to achieve and exceed goals. She has a proven track record of integrating into her clients' teams and is aggressive in her approach to results and testing. Lora is passionate about the clients she serves and takes a vested interest in them personally and their success as an organization.

 

2. LinkedIn Mastery: Maximizing Your Impact with Pages, Groups, and Content, Ballroom FG

Presented by Dr. Kristin Malek, UNL

Target audience: This workshop is for those who know their way around their LinkedIn profile and have engaged with the platform. If you attended or watched the recording of Dr. K's webinar on February 5th, then you are definitely ready for this workshop. 

Through this engaging workshop, conference attendees will be able to:

• Create and manage organizational/company pages effectively, including optimizing the page layout, posting content, and engaging followers.
• Develop a strategy for using LinkedIn Groups to expand professional networks, exchange ideas, and build community.
• Plan and create engaging content that promotes both personal and organizational branding, including leveraging videos, articles, and posts.
• Use LinkedIn analytics for both personal profiles and organizational pages to assess performance and refine strategies.
• Navigate LinkedIn’s tools for business networking, including showcasing company events, recruiting talent, and collaborating with groups or followers.

About the Presenter

Dr. Kristin Malek is a dynamic and award-winning professional specializing in experience design and integrated communications marketing. With a robust background in events, marketing, customer engagement, and data-driven strategies, Dr. K has a proven track record of driving successful campaigns that enhance brand loyalty and foster lasting customer relationships. She is an active consultant, speaker, extension specialist, and faculty member. Her commitment to innovation and excellence makes her a respected thought leader and sought-after speaker.

Why LinkedIn?

LinkedIn continues to be the number one social media platform for adult learners, especially graduate students, researching information about schools. If our prospective students are there, we should be there, too. IDEA is helping faculty and staff join a grassroots effort to use alumnae testimonials, faculty expertise and experience, and organic content to attract prospective students.