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LinkedIn Workshops

Tuesday Morning from 8:15-9:45 a.m.

Breakfast will be available starting at 7:45 a.m. The workshops will begin at 8:15 a.m. 

Why LinkedIn?

LinkedIn continues to be the number one social media platform for adult learners, especially graduate students, researching information about schools. If our prospective students are there, we should be there, too. IDEA is helping faculty and staff join a grassroots effort to use alumnae testimonials, faculty expertise and experience, and organic content to attract prospective students.

Choose from Two Workshops

Choose the workshop that best fits your LinkedIn experience and comfort level.

1. An Introduction to LinkedIn, Ballroom E

Description coming soon.

Target audience: This workshop is for those who don't have a LinkedIn profile, have a LinkedIn profile but never really engaged with the platform, or self-identify as a newbie or beginner when using LinkedIn.

 

2. LinkedIn Mastery: Maximizing Your Impact with Pages, Groups, and Content, Ballroom FG

Presented by Dr. Kristin Malek, UNL

Through this engaging workshop, conference attendees will be able to:

  • Create and manage organizational/company pages effectively, including optimizing the page layout, posting content, and engaging followers.
  • Develop a strategy for using LinkedIn Groups to expand professional networks, exchange ideas, and build community.
  • Plan and create engaging content that promotes both personal and organizational branding, including leveraging videos, articles, and posts.
  • Use LinkedIn analytics for both personal profiles and organizational pages to assess performance and refine strategies.
  • Navigate LinkedIn’s tools for business networking, including showcasing company events, recruiting talent, and collaborating with groups or followers.

Target audience: This workshop is for those who know their way around their LinkedIn profile and have engaged with the platform. If you attended or watched the recording of Dr. K's webinar on February 5th, then you are definitely ready for this workshop. 

About the Presenters

Kristin_Malek_Headshot_edited.pngDr. Kristin Malek is a dynamic and award-winning professional specializing in experience design and integrated communications marketing. With a robust background in events, marketing, customer engagement, and data-driven strategies, Dr. K has a proven track record of driving successful campaigns that enhance brand loyalty and foster lasting customer relationships. She is an active consultant, speaker, extension specialist, and faculty member. Her commitment to innovation and excellence makes her a respected thought leader and sought-after speaker.