Implementation Timeline

• How long has this been in the works?

  • For several years, alliance faculty and staff have reported fielding questions about confusion in our name from colleagues, conference planners, associations, regents, and prospective students. Further, some alliance members feel the name hampers their ability to recruit across the United States.
  • The cabinet started discussions of a potential name change in October 2022. They first tasked the management team to research the benefits and risks of a name change, learn about companies and organizations who have successfully navigated a name change, create a budget that ensures this initiative is fully funded, and create a timeline outlining every step of the way. All three governing bodies (the Cabinet, Human Sciences Board, and AG Board) were presented with this research, and the cabinet voted to explore a new name at their March 23, 2023, meeting.
  • The cabinet announced the initiative during the 2023 annual conference in Kansas City, and that very afternoon it was also announced in the Alliance Insider.

• When should my campus have all of our updates completed?

  Your campus should have all rebranding updates completed by the fall semester. Use our checklist in the Branding Toolkit to help you be sure you complete all updates.

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