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Merchandising Graduate Programs

Master's Degree Course Information

Strategic Planning

University:
Kansas State University Kansas State University logo
Course Number:
FASH 825
Credit Hours:
3 credit hours - $610 per credit
Start/End Dates:
August 19, 2024 - December 13, 2024

Overview

Course Description

This course is an examination of the executive planning process used to develop successful corporate strategies with emphasis on the importance of a market orientation for building customer value and sustaining a competitive advantage. Prerequisite: Instructor's permission.

Contacts

Instructor

Melody L. A. LeHew
Office: 785-532-6993
lehew@ksu.edu

Campus Coordinator

For course access questions, contact the teaching university’s campus coordinator. For enrollment questions, contact your home university campus coordinator.

Directory
Disability Support Services

To request accommodations for this course, contact the disability support office at your home university. You must register each semester and for each course. Read more about the IDEA process for requesting accommodations.

Learn More

Textbooks

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Digital version with Connect access. Please see comments below.)
Arthur Thompson, Margaret Peteraf, John Gamble and A. Strickland
Edition: 24th (2024)
ISBN: 978-1266152641
Publisher: McGraw Hill

Course Access

 
Approximately 2-3 weeks before the first day of class at K-State, the K-State campus coordinator, Ashley Schultz, will email course access instructions to visiting students for courses taught by K-State. These instructions are also available on the Visiting Students webpage at K-State. By following the course access instructions, visiting students create their K-State eID and complete the K-State Course Access Form. Students meeting all deadlines for eID creation and submission will have access to Canvas by the first day of class.

Exam Proctor

This course does not require an exam proctor.

Synchronous Components

This course does not include synchronous components.

Comments

Students are required to purchase the digital version of the textbook with Connect access. 

Purchasing Textbook through McGraw Hill Connect
You will access the online textbook through a McGraw Hill resource called "Connect." Go to the McGraw Hill website to purchase access. Select the format option of Connect and hit "Buy It." You will be asked to set up an account (if you do not already have one).

After completing the purchase, you will be able to access the book directly through K-State Canvas by clicking the “McGraw-Hill Connect" link in the left-hand menu.

Meet Our Faculty

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University Contact

Click on the campus coordinator name to get their contact information. Click on the university name to learn more about how IDEA works at that campus.